In this powerful and inspiring episode of Willow Healing Matters, host Catherine Crestani is joined by Amber Briggle, CEO of B-Well Enterprises and founder of Soma Massage Therapy, a multi-award-winning wellness brand and emerging national franchise.
Amber shares her raw and honest journey of building — and then rebuilding — a massage therapy business after the COVID-19 pandemic forced her to shut her doors, lose most of her team, and start again from scratch. What followed was not just business recovery, but a complete re-anchoring into values-based leadership, people-first culture, and sustainable growth.
In this conversation, Amber reveals how Soma Massage Therapy grew from near collapse to over $1M in annual revenue, expanded into a larger location, and evolved into a franchise model — all without sacrificing ethics, compassion, or wellbeing.
You’ll hear insights on:
Rebuilding a business after pandemic shutdown and burnout
Why people-first leadership creates long-term success
The hidden cost of doing everything yourself as a business owner
Burnout in healers, bodyworkers, and wellness professionals
Creating systems, support teams, and boundaries that scale
Franchising as a way to expand healing without personal depletion
Valuing staff, clients, and community over profit chasing
Why listening, compassion, and human connection matter — in business and beyond
This episode is essential listening for wellness practitioners, healers, entrepreneurs, franchise owners, and anyone building a heart-led business who wants to grow sustainably without losing themselves in the process.
✨ Learn more about Soma Massage Therapy & franchising:
Visit mysomamassage.com and explore the franchising opportunities or self-care resources shared by Amber.
🎙️ Willow Healing Matters explores healing in all its forms — from the body and nervous system to leadership, business, and the soul.
You can connect with Amber via her website:
www.mysomamassage.com
Or via social media -
Thank you so much for listening to our podcast!
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The full book is now available, with ongoing reflections and reader discussions inside My Book Obsession.
🔗 Start here: mybookobsession.substack.com
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Happy healing!
